Start your own nail salon in 2025

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Do you dream of working as a nail stylist? Good news: the beauty industry is growing like never before. More and more people value well-groomed nails, self-expression, and a moment to themselves. Starting your own nail studio is therefore not only fun, but also a smart move.


In 2024, businesses in the beauty sector — including hairdressers, beauticians, pedicurists, and manicurists — achieved a net turnover of €3.646 billion. This represents 7.6% growth compared to the previous year. If you’d like to read more, visit Marktdata.nl. As you can see, this promises plenty of opportunities in the years ahead.


In short: launch your nail studio in 2025

  • What to arrange before you start your own nail studio
  • Do you need training to run your own nail salon?
  • Register with the KvK and set up your admin
  • Research the market & competition
  • Choose your location: at home or a salon space
  • Attract clients: online AND offline
  • Your website and starting a nail studio
  • Furnish your studio professionally
  • Use high-quality gel polish & tools from Verin
  • Put yourself and your new nail studio on the map via social media & Google
  • Download our free checklist at the end of the blog!

Your own home nail studio with Verin

What to arrange before you begin


Is “nail stylist” a protected profession?

No — anyone can call themselves a nail stylist. That also means you can stand out through quality, presentation, and professionalism. Good training helps.

Follow a training course

If you haven’t completed a nail styling course yet, it’s definitely worth looking into. Quality training helps you learn professional techniques, work safely, and develop your own style. Search via Google for a course near you or for online programs. Completing a course raises the quality of your work and gives clients more confidence in your professionalism — a big advantage when starting your own studio.


Tip: If you’ve completed training or gained relevant work experience, showcase it on your website, social media, and in your ads (e.g., local flyers). It builds trust and helps clients choose you faster.


KvK registration & administration


If you want to start a nail studio, you must register with the Chamber of Commerce (KvK). Why?

  • You receive a VAT number to handle tax.
  • You can issue official invoices.
  • You’re visible as an entrepreneur.
  • You can open a business account and take out insurance.

Without a KvK number, you can’t legally operate as a business. Registration costs about €75 once, via www.kvk.nl. Register with the KvK


Verin tip: Hire an accountant or online bookkeeping service to save time and money. There are many affordable solutions for starters. You can find bookkeeping from under €100 excl. VAT to handle your accounts and VAT filings. Doing it yourself can take hours — time better spent serving clients and growing your business.


Research the market & competition


Check how many nail stylists are already in your area. What do they do well? What’s missing? And what makes you unique? Include this in your business plan.


Location: home studio or rent a commercial space?


Advantages of a home studio:

  • Low costs
  • Flexible working hours
  • No travel time

Disadvantages:

  • Less professional appearance
  • Limited space
  • May require permits or approval

Advantages of a salon space:

  • Professional look
  • More visibility
  • Room to grow

Disadvantages:

  • Higher monthly costs
  • Fixed commitments

Attracting clients: online AND offline


Start with your network, and consider:

  • Word of mouth
  • Social media like Instagram, TikTok, Pinterest, and Facebook
  • Partnerships with local businesses
  • Business cards or flyers at hairdressers, MUAs, beauticians

Website + Google My Business


Create a free profile on Google My Business to improve local visibility. Clients can then find you directly via Google Maps or by searching “nail studio + town”.


Don’t forget your own website:

  • Your treatments and prices
  • Experience, training, and working method
  • Contact details and social media
  • Booking option or contact form
  • Photos of your work (before & after — great for client trust and SEO)

A professional, well-structured website is truly your digital business card.


Your starter kit: all Verin must-haves


A strong start requires strong materials. Verin offers everything you need. Think about:

  1. Hygiene & disinfection
  2. UV/LED lamp
  3. Nail preparation
  4. Topcoats
  5. Manicure tools
  6. Nail art & glitters
  7. Files & buffers
  8. Nail tips & displays

1. Hygiene & disinfection:

  • Barbicide
  • Verin Cleaner
  • Verin Prep & Wipe
  • High-quality lint-free wipes
  • Nitrile gloves
  • Hygiene wipes

2. UV/LED lamp


Use a powerful Verin LED/UV lamp with timer and sensor — ideal for gel polish, BIAB, or gel nails.


3. Nail preparation:

  • Verin Magic Prep
  • Verin Rubber Basecoat

4. Topcoats:

  • Base & Topcoat with inhibition _
  • Next Topcoat without inhibition _

5. Manicure tools:

6. Nail art & glitters:

  • Verin Glitter Dust GD45 & GD10
  • Stickers, rhinestones, pigment powders

7. Files & buffers:

  • Moon files in various grits, matched to gel polish or enhancements

8. Nail tips & displays:

  • Color swatches, short tips, or ring displays to showcase your creations

Startset Smart Verin

Build a strong brand & look professional

  • Choose a catchy name & logo
  • Use a consistent brand style
  • Show your training and experience clearly on your website and socials

People are more likely to book with someone who radiates trust and expertise.


Put your nail salon on the map with smart promotions


1. Opening discount:


Offer your first clients 10–15% off their first visit to lower the threshold.


2. Family & Friends offer:


Let clients hand out vouchers to their network.

  • The giver feels good (giving a gift)
  • The receiver feels special
  • You gain visibility and potentially a loyal client

3. Ask for reviews:


Via Google, on your website, or through a QR code on your card. Social proof is powerful!


Show up on social media

  • Instagram: before & after, vibe, stories, reels (Here’s our Instagram account for inspiration)
  • TikTok: trends, timelapses, nail art
  • Pinterest: mood boards and inspiration
  • Facebook: offers, events, client reviews

Create fun videos of your work — you never know who might drop by!

Coming soon: Free whitepaper

“Start your own nail studio — your complete guide to a successful start”


Make your dream come true


Starting a nail studio takes courage, creativity, and preparation. With the right mindset AND materials, you lay a rock-solid foundation.


Check out all Verin starter products or get in contact via email at info@veringellak.com or phone 06-41776956 for personal advice!

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